Rebranding Somital

At Berry Dot, we carried out the complete rebranding of Somital, an Argentine brand specialized in outdoor experiences such as trekking, climbing, and mountain biking.
The challenge was clear: to move away from the clichés of adventure tourism and create a fresh, authentic, and forward-looking brand identity.

Through our proprietary method —the Berry DOT Method (Discovery / Organization / Tracing)— we worked hand in hand with the Somital team to uncover the brand’s true essence. From there, we designed a clear and distinctive brand strategy, providing a solid foundation for its evolution.

The project included:
– Brand identity strategy.
– Visual identity: logo system, color palette, and typography.
– Verbal identity: tone of voice, tagline, and key messages.
– Social media branding.
– Brand manuals, mockups, ready-to-use templates, and graphic assets.

The result was a minimalist and bold visual and verbal identity system, deeply rooted in nature, designed to grow, adapt, and inspire. A versatile and strategic brand aligned with the new paradigms of outdoor tourism and user experience.